23andMe | Meet Your Genes

23andMe wanted the world to know that our genes can tell us more than just our ancestry, so we decided to let the genes speak for themselves. Mentioned in Adweek and Ad Age.

Times Square Billboard:

We used the music from my favorite childhood game, The Sims. It did something to the internet:

Art Director: Rosie Geozalian
Copywriter: Shanie Black
Creative Directors: Nick Kaplan + Adolfo Alcala
Director: Stacy Wall